Bob Lederer RFL Communications, Inc.

Mu Sigma’s decision scientists; Vision One claims 30% TV ad wastage (RBDR–6/3/2014)

Tuesday June 3 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Mu Sigma’s core business leads decision sciences and analytic solutions, but its added focus in development of decision scientists.

2) London’s Vision One advertising researcher claims to have reduced advertising waste on TV to 30%, eve down to 10% at times.

3) The Cleveland Indians applied Tobii Glass on fans to discover the location of the most viewed advertisements in Progressive Field, the impact of the scoreboard and appropriate pricing.

Here is today’s “Cloud” link: https://cloud.real.com/s/9idQQR

Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR

Bob Lederer RFL Communications, Inc.

15-40% BETTER NP predictability; EU’s new STIFF search privacy rules (RBDR–5/15/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.

Bob Lederer RFL Communications, Inc.

Emotient adds emotion to Google Glass; Unilever benefits from Alteryx (RBDR–5/14/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Emotient will display its facial coding add-on software for Google Glass at Vision Sciences Society 2014 next week. 2) Unilever shared the financial benefits it gets from Alteryx data blending, cleaning and advanced analytics software. 3) The number of Chief Digital Officers has been doubling annually and will double again in 2014, according to the Chief Digital Officers Club.

Bob Lederer RFL Communications, Inc.

NBCU tested cross-platform ad measures, mobile at Sochi (RBDR–5/13/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) NBCUniversal’s “other” research during its coverage of the Sochi Winter Olympics involved pilot tests of two Nielsen capabilities to capture consumer exposure to several national TV campaigns and to measure mobile viewing. 2) Brand engagement controversy differences are about what should be measured. BrandKeys founder & President Robert Passikoff shared his points of view.