Bob Lederer RFL Communications, Inc.

60%+ opt-in to be location tracked; Penetrating “Upset Customer” Infographic (RBDR–6/11/14)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) AMA announces its 2014 Parlin MR award winner and MRA bestows its Impact Award. 2) Individuals may prize their privacy but a study shows over 60% are opting-in to allow an app to locate them. 3) Vision Critical President & Chief Product Officer Andrew Reid presents an Infographic that details why companies can not afford unhappy customers. See it for yourself at entrepreneur.com/article/234603

Bob Lederer RFL Communications, Inc.

China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.

Bob Lederer RFL Communications, Inc.

Israelis survey Iranians; Dinner Lab seeks to become restaurant radar (RBDR–6/9/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) In the most unusual of polls, Israeli researchers polled Irananians on the telephone. 2) Marketers says they are unable to judge their impact on their businesses. 3) Dinner Lab wants to be the radar desperately needed by the restaurant industry to understand consumer tastes and preferences in major cities around the U.S.

Bob Lederer RFL Communications, Inc.

Tim Macer tells RBDR realities of technology on our MR (RBDR–6/5/2014)

Thursday June 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Schlesinger Associates and M/A/R/C Research launch and fund the Young Professionals Grant, which will allow 10 qualitative researchers, 35-years-old and younger, to attend the QRCA Annual Conference in New Orleans this fall.

2) The House of Representatives slashed the White House’s $1.211 billion request to fund the Census Bureau in 2015. Perhaps surprisingly, Democrats joined the GOP in redirecting nearly $250 million of that request for their own pet projects, which could leave the American Community Survey and testing for the 2020 Census short of its needs.

(Howard Feinberg’s fascinating, detailed analysis of this situation: http://www.marketingresearch.org/news/2014/05/30/house-guts-census-funding-for-fy2015)

3) The research industry’s unquestioned technology expert, Tim Macer, joins RBDR for a conversation about the state of technology in MR.

Bob Lederer RFL Communications, Inc.

General Mills Ryan Backer on Mobile MR improvement (RBDR–6/4/2014)

Wednesday June 4 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

General Mills’ Consumer Insights Manager, Emerging Technologies, Ryan Backer discussed the improvements needed to be made by purveyors of mobile research.

Here’s the link to the “Cloud”: https://cloud.real.com/s/vnQ9cR