Bob Lederer RBDR

Seniors now car mkters’ focus. Why campaigns need mobile. Ad viewability down. (RBDR 8.18.2015)

Today on RBDR: 1) Automakers have discovered a bustling new market: seniors. 2) The Mobile Marketing Association SPOX study, conducted by Marketing Evolution & InsightExpress, pinpoints the percentage of a campaign that should be devoted to mobile in order to maximize its impact. 3) There may not be an accepted measurement for advertising viewability, but Integral Ad Science’s Q2 2015 Media Quality Report details 5% drops in view ability during the past year.

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Bob Lederer RBDR

Dollar value of consumer-advertiser mobile engagement. CRM resurgence. (RBDR 6.23.2015)

Today on RBDR: 1) A study established what consumers feel is the worth of their mobile time with advertisers. 2) CRM is resurgent, but for very different reasons than its original purpose year ago. 3) Toluna’s Julie Paul concludes from the new GRIT survey that market research is ill-prepared to make necessary advances in mobile, social media and Big Data–but it can be.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

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Bob Lederer RBDR

Twitter’s internal 2nd screen study. Is mobile becoming “1st Screen”? (RBDR 4.16.2015)

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Today on RBDR:
1) Twitter shares some key interaction insights with television viewing, notably that there is significantly better engagement.
2) MIPTV meeting in Cannes last weekend emphasizes the growing dominance of mobile in television viewing.
3) Paley Center for Media meeting in Los Angeles points out Nielsen’s current inability to collect TV viewing on PCs, tablets, laptops and similar non-TV vehicles.
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Bob Lederer RBDR

Believe it: 75% use mobiles in-store. Facebook responds to EU allegations. (RBDR 4.14.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: 1) inReality’s inaugural “Reality of Retail” study contains many statistical insights, but one (75% of consumers use their mobile phone in-store) could transform mobile research. (Story link: http://business.itbusinessnet.com/article/75-Of-All-Shoppers-Are-Now-Using-Mobile-In-Store-With-25-Actually-Making-A-Purchase-3838388) 2) Facebook responds to EU allegations of online privacy violations against European surfers with several direct arguments.

Bob Lederer RBDR

Gen Mills’ Ryan Backer talks mobile MR (RBDR 10.20.2014)

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Today on RBDR: 1) General Mills Consumer Insights Manager Ryan Backer speaks with RBDR about mobile research inside the business. 2) Important appointments made by Viacom Media Networks and JWTIntelligence.