In this Pharma Market Research VIDEO Report: 1) GRACE, an 11-item checklist of data and methods, allows testing of baseline quality criteria for observational research. 2) The CMS is proposing changes to Medicare Part D. The big picture change calls for stopping automatic Medicare coverage of two drug classes; the underlying consideration in the plan could lead to federal government price negotiations with pharmacos (expressly forbidden in legislation that established Part D). 3) The FDA launches a $20 million initiative to test generic drug production, which represents 80% of Rx drugs. India, wiht its $15 billion in annual generic drug production, is a primary focus but China is also in the crosshairs. 4) HIMSS mobile research study investigates its implementation and use by healthcare providers. 5) GfK reports an upsurge in 2013 in purchase of mobile-connected medical devices in top European countries. 6) MDLinx is launching its physician verification service in Europe. 7) The Kaiser Family Foundation reports users of the ACA website were more price-oriented than physician-focused. 8) Novartis says it has extended its pharmaco leadership in clinical trial data transparency. 9) SAP is testing “Medical Insights,” a capability that aids cancer patients by pulling relevant data from many cancer data sources, runs advanced analytics and delivers customized results in real time.
Decipher’s new white paper re-establishes mobile trends and insights; Clarifying capability differences between brand panels & online communities (RBDR–2/18/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.
Today: 1) Decipher’s latest mobile research white paper shows strengthening of existing mobile trends and the need to accommodate mobile survey screen sizing.
The link to the Decipher white paper: https://www.decipherinc.com/n/uploads/images/pages/Decipher_Mobile_Research_White_Paper_Update.pdf
2) Dub’s Kerry Hecht points out a problem she has discovered: some clients are confused about the difference between what a branded panel can do versus an online brand community.
New book, “Absolute Value,” details new MRer issues with consumers based on their information sources; Ray Poynter says mobile MR is grabbing large chunks of online MR work; it’s projected to hit 50% by 2017 (RBDR–2/12/14)
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tops and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) A new book, “Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information,” explains the difficulties for research caused by consumers’ behavior as they seek out information that forms product perceptions and purchase decisions. 2) Ray Poynter sees mobile research accounting for 50% of online research in three years; he also foresees mobile’s “in-the-moment” feature becoming so dominant that will become a new research genre.
Mobile MR value w/illiterate, poor; 78% of retailers benefitting from data analysis; Vision Critical IPO coming? CEOs need to become Consumer Engagement Officers and to speak with consumers (RBDR — 1/23/2014)
Today, sponsored by Decision Analyst:
1) Mobile market research is opening doors to the illiterate and impossibly poor around the world.
2) The Economist Intelligence Unit study of retailers shows an overwhelming percentage are receiving positive ROI from their investment in strategic data analysis.
3) Is Vision Critical preparing for an IPO? Speculation about that is based on the sale of $10.5 million by a top executive.
4) The Edelman Trust Barometer for 2014 recommends that top company executives assume the mantle of Consumer Engagement Officer.
Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:
http://www.decisionanalyst.com/daiv2/brandstrategy.dai
Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.
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Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)
RFL’s annual awards for 2013 Exec of Year, Speech of Year, Client MRer of Year, Vaughn Mordecai’s inspiring message (RBDR–12/19/2013)
Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”
We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.
Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.
RFL Communications, Inc. 