Bob Lederer RBDR

Can Mobile Apps Selectively Boost Response Rates? | RBDR

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October 31, 2018. Today on RBDR:

Every research innovator’s goal is to discover a way to significantly boost study participant response rates. Rival Technologies suggests that its mobile apps are one such solution with Millennial males and other groups in select studies.

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Bob Lederer RBDR

What marketers need to know about mobile MR to enhance the practice. (RBDR 06.06.2016)

Today on RBDR:

What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.

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Bob Lederer RBDR

Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

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Bob Lederer RBDR

FlexMR CEO on separating mobile research from online. (RBDR 03.15.2016)

Today on RBDR:

FlexMR CEO Paul Hudson explains more about the blog authored by Louisa Thistlethwaite that asserts that mobile research should not be automatically aligned with online research. The reason: it undercuts the best and completely novel contributions that mobile can make to research efforts. If you missed the original blog post, be sure to read it by clicking here.

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