Sponsored today by RFL Communications (http://atomic-temporary-55608588.wpcomstaging.com)…
RBDR’s Bob Lederer gets the lowdown from advertising research experts David Paull of Dialsmith and Paul Shellenberg of Socratic Technologies about Sunday’s Super Bowl 48 commercials.
Which ads seemed to hit the mark for effectiveness, which fell short and which couldn’t be explained?
Today, sponsored by KL Communications (http://www.klcommunications.com):
Everyone in the MR industry is talking about Big Data, but where are the successful implementations occurring? At ESOMAR’s 2013 Annual Congress, Microsoft GM Reed Cundiff and InfoTools’ Patricio Pagani shared Microsoft’s step-by-step Big Data implementation. Cundiff spoke with RBDR about the process.
KL Communications is THE expert in Customer Co-Creation, whose proprietary CrowdWeaving platform powers the next generation of online insight communities.
To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit:
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”
You can learn more about Microsoft’s Big Data initiative by visiting RFLOnline.com, clicking on the “Subscribe” link, filling in your contact information and requesting a sample issue of Research Conference Report.
Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”
We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.
Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.
Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.
Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Precision Opinion is looking to hire additional market research staff. Contact them at http://www.precisionopinion.com
RFL Communications, Inc. 