Bob Lederer RBDR

MR could end IE. Google: our mistakes with Glass. GfK CEO Hartmann speaks w/RBDR (RBDR 3.23.2015)

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Today on RBDR: 1) Internet Explorer may be on its last legs as Microsoft research shows it is still perceived as second rate–and coming Windows 10 will offer multiple browsers. 2) Google has its say at the South by Southwest Conference about what went wrong with Google Glass. 3) GfK CEO Mattias Hartmann speaks with RBDR about the most important changes taking place in research, worldwide.

Bob Lederer RBDR

Microsoft’s unorthodox polling. Reaching attentive, receptive audiences (RBDR 10.1.2014)

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1) Microsoft Research launched the Microsoft Prediction Lab, a polling and prediction unit that relies heavily on input from people who have a stake in the outcome because they have bets riding on it. Check out these links:

http://www.winbeta.org/news/microsoft-research-launches-new-website-polling-and-predictions

http://www.pcworld.com/article/2688662/microsoft-wants-you-to-help-predict-the-future.html

2) YuMe and IPG Media Lab study how to reach audiences when they are most receptive and attentive.

Check out YuMeResearch.com for much more information.

Bob Lederer RFL Communications, Inc.

Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.

Bob Lederer RFL Communications, Inc.

Mark Penn’s Microsoft role includes competitive intelligence & analysis; Business Analysts receive new data merging analysis tool, called Paxata; Ipsos’ view of 2014 changes in market research industry; Lowe’s hires Chief Customer Officer (RBDR–3/6/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Seattle Times technology reporter Janet Tu sheds light on new Microsoft Chief Strategy Officer Mark Penn’s specific responsibilities. 2) You will be hearing a lot about Paxata, a brand new system that IN MINUTES combines different types of data that every business analyst needs to combine for analysis. 3) Ipsos reports its 2013 revenues and profits, and explains changes it sees for 2014 market research for vendors. 4) Lowe’s hires a Chief Customer Officer.

Bob Lederer RFL Communications, Inc.

Expert tips on hiring top analytic talent; Surprising Super Bowl #1 commercial winner; PHEME: a system to identify & dispel social media rumors (RBDR–3/5/2014)

Sponsored today and this week by Toluna (http://www.toluna.com), bringing people and brands together in the world’s largest social voting community.

Today: 1) Three MR industry experts blog about how to find and hire needed analytic talent. 2) Socratic Technologies releases results of its 2014 Super Bowl commercial study, which surprisingly found WeatherTech as the top performer. 3) Microsoft elevated Mark Penn to Chief Strategy Officer, but without specific public responsibilities. The Alliance for Audited Media hired its new CEO, President and Managing Director, Tom Drouillard. 4) Five European universities are cooperating to attempt to develop a system, funded by the EU, that can identify the source of a rumor in social media comes and whether it can be verified.