Bob Lederer RBDR

DunnHumby U.S. still for sale? MR-loving CMO a finalist for award. (RBDR 4.30.2015)

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Today on RBDR: 1) New research says consumers rely on 5 devices on the way to their purchases. 2) New details from Kroger’s acquisition from Tesco of its rights to continue to use DunnHumby analytics in the U.S. 3) One finalist in CMO of the Year competition is Rubbermaid Newell’s Richard Davies, who broke the mold for his position by “putting research in charge and emphasizing consumer insights.”

Bob Lederer RBDR

Data aggregators in Supreme Court. Employee wearables study. Kroger buys DunnHumby. (RBDR 4.29.2015)

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Today on RBDR: 1) The U.S. Supreme Court will rule on Spokeo v. Robins, determining whether a data aggregator can be held responsible for presenting inaccurate personal data. 2) Salesforce.com’s “Putting Wearables to Work” study offers insights on wearable technology in business. 3) Kroger is buying the U.S. business of DunnHumby.

Bob Lederer RBDR

BEST “customer retention” metric. Google adding Twitter to its search app. (RBDR 4.28.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) A University of Groningen study analyzes and reaches conclusions about the best metric to determine successful customer retention. (Link to this study: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2568613)
2) What will happen to Google search when it incorporates Twitter data later this year? It’s uncertain but Five Blocks’ Research Director Miriam Hirschman takes a stab at the core elements that could have impact.

Bob Lederer RBDR

MR industry changes last year: paper, CAPI, Mobile (RBDR 4.27.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: Meaning Ltd.’s Annual Software, Technology & Methodology Market Research Trends Study has been released, with several industry changes of note.

To access this study: http://ww2.focusvision.com/wp-content/uploads/2015/04/FocusVision_Market_Research_Technology_Report1.pdf

Bob Lederer RBDR

5 metrics for customer centricity. Drones for mobile data. (RBDR 2.25.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) MarketingProf.com contributor Laura Patterson presents the “5 Key Metrics You Need to Create a Customer-Centric Company,” a resource for every company that says it is goal is customer centricity. 2) The newest mobile location-based data solution: drones, which will be tested by Adnear in the suburbs of Los Angeles. 3) Third-party data, or what the Wall Street Journal’s Jack Marshall refers to as “Audience Segments,” is not winning favor with marketers that are trying to reach target consumers.