Bob Lederer RBDR

SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)

Today on RBDR:

1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing.

2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards.

3) Media Rating Council issues its Social Media Measurement Guideline V1.0.

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Bob Lederer RFL Communications, Inc.

China media: Big Data jacks up programmatic buying (RBDR–6/10/2014)

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Tremor Video’s MRC accreditation for VideoHub video video advertising metrics has been “continued.” 2) China’s NDP Media claims that Big Data injection into programmatic buying makes advertising choices faster and better. 3) Field Agent CEO Rick West explains to RBDR why the research industry’s fast-paced mobile research initiatives make sense.