Bob Lederer RBDR

The “Truth” About Watson Health? | RBDR

October 3, 2017. Today on RBDR:

Watson Health has received a healthy dose of advertising and publicity support from IBM, but multiple reports question its actual application in healthcare decision-making.

Find the link to this original report by clicking here.

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Bob Lederer RFL Communications, Inc.

Brian Mondry on Apple, Google, etc entering pharma MR (PRVR 8/25 – 8/28/2014)

This week on Pharma Research VIDEO Report: 1) Private health care exchanges are popping up across the U.S. and getting the attention of employers.  2) Physicians report their need for updated media literature.  3) A Decision Resources’ study explains the value of package insert development during a new drug’s development to curtail consumer nonadherence.  4) InCrowd’s app is enabling a private, confidential, double-blinded setting for physicians to query each other.  5) Kantar Health Global Head of Digital Innovation, Brian Mondry, discusses the industry benefit of outsiders like Apple, Google and —– in advancing healthcare information.

Bob Lederer RFL Communications, Inc.

MDs push mobile clinical apps; clinical apps to explode; Chris Bogan on Payer MR (PRVR–7/07/14)

This week on Pharma Research VIDEO Report: 1) Physicians have taken the next step with mobile health care devices, employing wearable tech to attempt to track patient progress and motivate activity. 2) Lux Research predicts a spike in clinical monitoring apps in the next 10 years that will make current personal mobile health care apps secondary in importance. 3) Best Practices LLC President & CEO Chris Bogan discusses his report, “Increasing Market Access Through Innovative Payer Market Research,” with a close look at why this research has become all consuming for pharmaceutical companies.

Bob Lederer RFL Communications, Inc.

Apple’s medical tech hiring spree; Treato breaking thru in social media MR (PRVR– May 12-16, 2014)

This week on Pharma Research VIDEO Report:  1)  Penn State graduate students found most top-50 health and fitness apps (paid and free) on iTunes and Google Play lack valuable behavior-change techniques  2) Reuters reported on Apple’s recent medical tech hiring spree, presumably for its upcoming iWatch  3) Israeli social media data collector and analyzer company Treato is spotlighted as the top business in the field for pharmaceutical, healthcare, biotech and medical device customers.