Bob Lederer RBDR

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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Bob Lederer RBDR

Microsoft Prediction Lab gets support. Wearables mkt will quadruple in size (RBDR 10.2.2014)

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Today on RBR: 1) Comments are flowing in about Microsoft Prediction Lab and its’ unorthodox polling and prediction processes. 2) The wearables market will quadruple in size between 2014 and 2017, according to Juniper Research, and NPD Group is positioning itself to help interested parties track the progress of this new segment.

 

Bob Lederer RFL Communications, Inc.

Personal devices hurt mktg, MR effort; New Web tracker: “Canvass Fingerprints” (RBDR–7/23/2014)

RBDR is sponsored this week by Research Now, with the industry’s most comprehensive mobile research platform, ideally suited for custom qualitative and quantitative research.

Mobile is Now. If you would like to find out how to make your surveys mobile-ready, you are invited to register for the complimentary Tuesday August 5 Research Now webinar at http://www.mobilenowsurveys.com.

Making news on RBDR today: 1) A Yahoo Canada-inspired study says that consumers’ intensive use of hi-tech devices like cell phones, tablet, PCs and more to store their personal information is damaging marketing and MR efforts. 2) Normal brand marketing communications and consumer messaging relies on tapping into different human emotions than similar work conducted to build sustainable messaging. 3) Few individuals like cookies; now they need to pay attention to “Canvass Fingerprints,” the latest Web tracking tool.

Bob Lederer RFL Communications, Inc.

No consensus on mktg data priority; Mkters can’t close loop on consumers (RBDR–7/21/2014)

RBDR is sponsored this week by Research Now,
with the industry’s largest online panel and behavioral data set. Discover how to improve mobile ad targeting and better evaluate in-app ad effectiveness

To register for the August 4 Research Now webinar on making your surveys mobile ready, visit http://www.mobilenowsurveys.com/?utm_source=Research_Now_Corporate_Site&utm_medium=Homepage_Banner&utm_campaign=August_Mobile_Webinar
Making news on RBDR today: 1) An Incite Marketing & Communications study of marketers and their data priorities reveals four important points of view and, more importantly, no consensus. 2) In the UK, second quarter marketing spending was up even as spending on MR was down. 3) University of Maryland Professor Roland Rust points out that marketers are adept at collecting customer data, but they are noticeably deficient in conducting real-time marketing activity. That will continue for some time.