This week on Pharma Research VIDEO Report: 1) A pilot project shows mobile might be the most cost-effective way of reaching Medicaid recipients. 2) PMLive.com wonders about wearable tech’s continued consumer use. 3) The FDA is concerned about the effects of publishing early clinical drug test data. 4) A study shows the existence of four digital health consumer segments. 5) Dr. David Nash of the Jefferson School of Population health speaks with PRVR about Population Health, a specialty area exclusive to Thomas Jefferson University.
Harvard Business Review points to crucial demands on CMOs; GfK 1st half financials (RBDR 8/14/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) Harvard Business Review article points to crucial demands on Chief Marketing Officers, areas where market research can obviously help. Yet, the authors do not recommend including MR in the loop. 2) Forrester Research says CIOs do not have the trust and respect of marketing leaders as far as understanding customer life cycles or marketing technologies. 3) GfK’s first half of 2014 financial results are so beneath expectations that it says it won’t meet full-year 2014 business goals. 4) Associate Editor Travis Cornejo is leaving RBDR.
Proof mobile MR is catching on; 25%+ of Web traffic is non-human (RBDR 8/12/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) Mobile market research is really catching on? We know because of the very focused questions being asked about validating its current modes and comparisons with other MR methods. 2) How bad is the problem of Non-Human Traffic for advertisers? They may be completely wasting 30-50% of their ad investments. 3) Read “This Man worked at Google, Microsoft and Facebook – Here’s what it’s like to work at those companies” for a terrific basic understanding of how those powerful organizations work and are structured.
Coca-Cola’s added data points; Will MRers assert & help CMOs? (RBDR 8/11/2014)
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
To find out more about Nuance: http://www.nuancecoding.com
Today: 1) Coca-Cola’s domestic sales drops in recent years has caused the company to look for new data feedback points. 2) Market research has the singular opportunity to assist CMOs in many of their most vital information needs. Now, will the profession make a concerted effort to do that?
What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)
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Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.
2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.
3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.
RFL Communications, Inc. 