Bob Lederer RBDR

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.

Bob Lederer RBDR

Snowden reveals NSA email, phone call database. Twitter allows user analytics (RBDR 9/2/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Edward Snowden’s latest revelation about U.S. intelligence discloses the existence of an NSA ICReach data base with individual’s communication metadata. 2) Twitter opens the way for any of its English, French, Spanish and Japanese-speaking users to take advantage of its detailed analytic capabilities. 3) Arthur White, one of the founders of the research and polling firm, Yankelovich & Skelly White, died last week.

Bob Lederer RFL Communications, Inc.

MRer abuse causing mobile user tracking blocks (RBDR 8/21/14)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) MarketingWeek Feature Writer Lucy Tesseras comments on market researchers’ growing abuse of mobile users and its short and long-term implications. 2) NetScout Systems is suing Gartner Inc. over its March 2014 analysis of the network management software and appliance market that NetScout’s legal complaint ways was defamatory.

Bob Lederer RFL Communications, Inc.

IMAX CMO Eileen Campbell talks MR with Bob Lederer (RBDR 8/20/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: The Chief Marketing Officer for IMAX, Eileen Campbell (formerly the CEO at Millward Brown) speaks with RBDR’s Bob Lederer about her new life on the client side and the veteran researcher’s changing perceptions of market research and its purveyors.

Bob Lederer RFL Communications, Inc.

Social media outshining MR inside cos; Analytic training for college mktg students (RBDR 8/19/2014)

RBDR is sponsored today and this week by 4i, the science of growth.

4i (4iconsult.com) helps companies meet their never ending growth increase goals. Its forward-looking growth and foresight analytics-driven approach helps companies uncover future growth opportunities, size future demand, develop successful growth strategies, and identify new innovations to succeed in tomorrow’s marketplace. 4i’s growth and foresight analytics have been proven over time to deliver more predictable and sustainable results that help clients realize unparalleled growth.

4i’s special webinar focused on how insights and analytics functions can become Rock Stars is this Friday, August 22 at 1PM EDT/12PM CDT.

Register for the webinar at: https://attendee.gotowebinar.com/register/8375545577857226498

Today on RBR: 1) Converseon Senior Strategist Mike Moran’s great blog about the collaborating role of social media with marketing research inside corporations makes several important points, including the predominating role that social media plays inside organizations. 2) The research industry shortage of analytically-skilled workers has not been adequately addressed, but Teradata is making its pitch to accelerate the education and training of needed personnel.