Bob Lederer RFL Communications, Inc.

ANA commits to measurement answers; Making social media/MR work (RBDR–5/7/2014)

Wednesday May7 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A first-of-its-kind study of mid-sized marketers shows they are drowning in “sea of vendors, technologies and complexity,” with no solutions in sight. 2) Association of National Advertisers CEO Bob Liodice must get a governing authority for media measurement to deal with long-standing shortcomings–and he’s determined to put one in place. 3) Questback’s Darren Bosik speaks to RBDR about a specific problem that social media has in being successfully integrated with traditional research.

Bob Lederer RFL Communications, Inc.

Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)

Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. 2) Can you believe that static advertising outperforms flashy, animated advertising? See and hear what Sticky discovered on behalf of Adblock Plus that led to this conclusion.

Bob Lederer RFL Communications, Inc.

White House consumer privacy report; 3 unique mobile MR applications (RBDR–5/5/2014)

Monday May 5 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A long-anticipated White House report on data privacy protection contains six recommendations to protect U.S. and foreign individuals.

2) “4 Things You Didn’t Know You Could Do With Mobile Research” actually contains three that you and we haven’t heard before, but it is till worth “Googling.”

3) If you have any doubts about marketing research as your current career choice, consider the case of Ford Motor Company’s new CEO, Mark Fields.

Bob Lederer RFL Communications, Inc.

Wurtzel critics: social media does help TV; NH fixes Push Polling issue (RBDR–5/01/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Today on RBDR: 1) Backlash to the TV/social media remarks from NBCUniversal Head of Research Alan Wurtzel surfaced quickly. It doesn’t question what Wurtzel concluded (that social media is not yet driving TV viewing), but insists that social media has value for television viewing. 2) Researchers at two Madrid, Spain universities say they can predict tweets that will go viral. 3) New Hampshire’s governor signed a bill that redefines push polling in order to differentiate it from real polling and marketing research.
———————————————————————————————–
Innerscope invites you to learn more about neuroscience and related research. Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

http://innerscoperesearch.com/wp-content/uploads/2014/03/Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Bob Lederer RFL Communications, Inc.

Ipsos sees giant projects coming at last; NBCU: social media not impacting TV (RBDR–4/30/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

Click to access Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Today on RBDR: 1) Ipsos says clients are readying major projects and shedding concerns about risk after five long years. It can only be seen as something that will impact many quality MR organizations. 2) comScore’s Project BluePrint will launch as a syndicated tracker covering audience consumption on TV, computers, radio, phones and tablets later this year. 3) NBCU head of Research Alan Wurtzel says based on what NBC experienced during its coverage of the Winter Olympics, he is convinced that social media is not yet capable of driving TV viewing.