Tip on how to search Research Business DAILY Report for covered subject matters. Lieberman Research Worldwide President & CEO David Sackman presents his company’s arguments for the best use of neuroscience.
RBDR for August 15, 2013
On a slow market research news day in the summer of 2013, we managed to find “10 Top Tips to Sexy Up Your Research Press Release.” (here’s the link to the original story: http://mediatel.co.uk/newsline/2013/0…)
A couple of understated and yet important points about Do-It-Yourself market research in “2 Minutes with…” Steve Magnino.
RBDR for August 14, 2013
New Harte-Hanks President Robert Philpott speaks with RBDR about why he, a distinguished, high-achieving market research executive since 1984, is a good fit for his new organization. And why Harte-Hanks chose Philpott to steer the ship in a new direction.
RBDR for August 13, 2013
Advertising and ad metric considerations in sale of The Washington Post. Twitter and Datalogix are collaborating on a service that tracks the impact of tweets on product sales offline. InsightExpress announced winners of its 2013 Advertising Effectiveness Awards.
RBDR for August 12, 2013
As Web usage moves strongly to mobile devices, it’s reported that 61% of mobile users permit access to apps tracking their current locations. Marketers know customer purchase histories and elementary demographics, but their lack of understanding of social media participation & preferences leaves them with a very incomplete understanding of those customers. Kinesis Survey Technologies President Leslie Townsend is concerned about the research industry’s willingness to take necessary steps to stop continuing erosion of mobile survey completion rates.
RFL Communications, Inc. 