Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

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Bob Lederer RFL Communications, Inc.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

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Bob Lederer RFL Communications, Inc.

Vision Critical’s Andrew Reid addresses challenges for “Innovation” in MR; Aboutthedata.com (RBDR-9/11/13)

Today: 1) On his blog, Vision Critical founder, President & Chief Product Officer Andrew Reid waxes about the changing state of innovation in the research marketplace. 2) If you have not checked out Acxiom’s new website, Aboutthedata.com, see for yourself what all the hubbub is about. Find out what Acxiom knows about you and your family.

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On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

American Polls Biased? 3/4 of Americans Think So (RBDR–9/10/13)

A Kantar poll says three-quarters of U.S. citizens believe polls are biased. 2) A handful of giant advertising and marketing businesses form the new Cross Cultural Marketing and Communications Association. 3) LinkedIn issues a secondary public offering of 5.4 million shares that is projected to raise $1.2 billion.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Acxiom opens its personal data vault to individuals at Aboutthedata.com website (RBDR–9/9/13)

1) Acxiom Corp. rolls out Aboutthedata.com, a website enabling individuals to check out what the world’s most potent data collector knows about them. Check it out for yourself! 2) Professors from the London Business School and MIT Sloan School of Management study and discover the ineffectiveness of personalized advertising messaging.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why the business has experienced a growth rampage over the last two years: http://www.precisionopinion.com