Bob Lederer RFL Communications, Inc.

Xbox could collect personal data, be MR tool; CEOs prefer dashboards; McDonald’s helps create advertising analyzer (RBDR–10/9/13)

Today: 1) As Xbox One prepares for launch this holiday season, Microsoft makes indications that it may collect players’ personal data that can be used in market research. 2) CEOs describe how data presented to them is currently delivered and explain how they would like fast delivered to them. 3) Phoenix Marketing International collaborates with McDonald’s in creating a new advertising analysis dashboard.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Find out the business’ growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Facebook vs. Twitter TV War; MR Dir. a 2020 corporate marketing essential (RBDR–10/08/13)

Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.

Sponsored by Precision Opinion, for phone, focus and online-the most trusted name in market research.

On the Precision Opinion website, find out the business’ growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

John McAfee’s Hack-Free Internet; USAA Wins Mktg Analytics Award (RBDR –10/7/13)

Today: 1) The launch of a great Internet security idea and business may be delayed or thwarted by the unpredictability of its owner, John McAfee. 2) The first Marketing Analytics Leadership Award presented by ANA and MarketShare to USAA.

Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research.

On the Precision Opinion website, find out about the business’ growth rampage since 2011: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Important highlights from the Confirmit 2012 Survey Software Study (RBDR–10/03/13)

The Confirmit 2012 Survey Software Study contains more information than any other source about what’s trending up, down and staying the same in the way we conduct research. RBDR summarizes some of the study highlights.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Facebook feeds data to TV Nets, Study: MR undergoing evolutionary change (RBDR–10/02/13)

Today: 1) Facebook may be establishing a new social media data collection trend by collecting and sending its users’ data re TV programs to the four American TV networks. 2) Best Practices, LLC’s Consumer MR Innovation study describes adoption as ongoing evolutionary change, not revolutionary, disruptive change. 3) Nielsen Vice Chair Susan Whiting will retire at the end of 2013.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.