Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) One of the giants of 1990s media research, Erwin Ephron, died on Sunday at the age of 79. 2) Stanford University researchers studied smartphone “accelerometers” for potential privacy problems they may cause their owners from advertisers who want to target them
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today: 1) Kai Marcus Müller, a German neurobiologist and pricing consultant, used neuroscience to test the pricing potential of Starbuck coffee pricing with its consumers. He has an interesting conclusion about appropriate pricing for the brand. 2) NodeXL, the means of graphing social media followers, is being tested for its research applications by Multivariate Solutions President Michael Lieberman, who shares some of this experiences with RBDR.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Today: 1) IBM opens an Accelerated Discovery Lab to focus on a Big Data breakthrough. 2) NodeXL graphically portrays what social media participants write, allowing brands to “see” who the most important participants are and the “hubs” and “bridges” that carry messages to and far.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.
Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.
Sponsored by Precision Opinion, for phone, focus+ and online-the most trusted name in market research. Precision Opinion is looking to hire additional market research staff. Contact them at http://www.precisionopinion.com
RFL Communications, Inc. 