Today: 1) Act-On Software projects a Big Data evolution in 2014 in which marketing zeroes in on several important elements it can provide. 2) In a not-to-be-missed interview, marketing Black Ink guru Jeff Winsper discusses marketing’s relationship with market research and how MR can elevate its internal status.
Sponsored today and this week by uSamp (http://www.usamp.com), The Answer Network, offering technology solutions and survey respondents for consumer and business insights.
Today: 1) The Motley Fool Wall Street analyst Jamal Carnette re-evaluates Twitter’s investor value based on its unusually strong Research & Development spending, 2) A look ahead at the 2014 Super Bowl and, for many viewers of the game, its commercials.
Sponsored today and this week by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.
Today: Bob Lederer’s commentary on the MR department sees opportunities presented by social media research as a greater likelihood than loud, ominous warnings that social media will cause corporations to do away traditional research. It’s up to MRD assertiveness.
Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.
Find out Nuance’s important elements and capabilities at:
Today: We pay tribute to the late Jack Honomichl, who died at age 85 on Sunday. He promoted the interests of the market research industry and profession superbly for over 50 years, reminding businesses of its viability and bringing news about the industry through Advertising Age and in the market research industry’s successful publication, Inside Research.
Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.
Find out Nuance’s important elements and capabilities at:
Today: RBDR commentary on one of the most aggravating issues facing market research department and their vendors: understanding all the proper uses, potential uses and improper uses of all the tools and techniques now in every client research department’s tool box.
Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.
Find out Nuance’s important elements and capabilities at:
RFL Communications, Inc. 