What marketers need to know about mobile so that they can begin making all sorts of changes that will enhance their marketing.
RBDR is sponsored by Nuance, a Decision Analyst Company, which offers multi-language verbatim coding services that enable clients to quantify the meaning of open-ended answers. Read their article on “Tips for Choosing A Coding Partner” and find out more about Nuance by clicking here.
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We could well be entering a new era in marketing research, one in which ROI of an MR department or its specific functions are measured. ProRelevant Marketing Solutions’ Guy Powell provides the details.
RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website by clicking here.
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1) This past Sunday’s “Fareed Zakaria GPS” contained a mini-debate about the relative lack of impact from the current information age comparatively speaking with the 1890s Industrial Age. We recommend viewing this 8-minute segment. Watch it by clicking here.
2) An ESOMAR webinar focused on key issues around the future of market researchers, and came up with five key points.
RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website.
Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.
1) Market research merger activity may have somewhat slowed, at least among high-profile agencies, but Aldius Consulting wants to speak with remaining independent agencies between $10 million and $30 million in annual revenues, based in North America.
2) 4i Consulting is opening 4i University this summer, to teach client market researchers new areas of expertise that they need to reduce their traditional market research spending and yet to grow their actionable insights at a faster pace.
RBDR is sponsored by Women in Research, encouraging the establishment of empowered and nurtured relationships among women in market research.
March is home to both International Women’s Day and Women’s History Month. As such, we’re proud to have “Women in Research” as this week’s RBDR sponsor.
WIRe is the only certified non-profit solely dedicated to the advancement of women in the marketing measurement industry. WIRe facilitates education, entrepreneurship and other career development goals through informal networking events around the globe, an educational webinar series, a speakers database, an “Office Hours” online Q&A series and an award winning one-to-one mentoring program.
To find out more about WIRe’s programs or to join one of their upcoming free networking and educational events, you can visit their website.
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Today, RFL Communications producer and publisher Bob Lederer appeared on BOSS Academy Radio with Paul Kirch to talk about the latest trends and current state of the Market Research industry. Over the course of the 40-minute interview, Bob shares his perspective on the opportunities and challenges facing MR, while he and Paul also discussed mobile research, sampling, venture capital funding, consolidation and challenges facing the organizations supporting the research industry.
Listen as Bob shares his perspective based off of 22 years of experience in the research industry!
RFL Communications, Inc. 