Bob Lederer RBDR

Big Data Supplanting primary research? No. The case for Multicultural Marketing. (RBDR 08.17.2016)

Today on RBDR:

1) It is overly simplistic for anyone to believe that Big Data capabilities are ready to supplant primary research.

2) The case is made that multicultural marketing will be growing, but should be rebranded as “demographic targeting.” And that should be accompanied by changes in marketing departments and related agencies.

RBDR is sponsored by Survey Sampling, the premier global provider of data solutions for mobile, consumer and business-to-business survey research.

Survey Sampling VP – Global Data Management, Jackie Lorch, has composed a White Paper. “B2B Sample Tradeoffs and the Power of a Multi-Mode Approach” explains for the under-experienced or novice Business2Business survey preparers how to execute it properly and well. You can read it for yourself by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Study reveals how many businesses DON’T use MR. 100% ad viewability too costly? (RBDR 08.09.2016)

Today on RBDR:

1) Astonishing results from an Attest research study about business’ understanding and use of market research. Read the original story by clicking here.

2) IMM’s Keith Pieper explains why when it comes to online advertising viewability, 100% is unnecessary and too costly while sub-50% seems to be just right. You can find this story by clicking this link.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, be sure to visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Comcast: lower rates for users’ data? Advanced Symbolics CEO on solid SM research. (RBDR 08.08.2016)

Today on RBDR:

1) Comcast asks FCC for permission to offer reduced consumer pricing in exchange for access to users’ data.

2) Advanced Symbolics’ CEO Erin Kelly makes the case for the solid research use of social media: to do checkpoint analysis that alerts CEOs of statistically significant change.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more information, visit their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Ipsos on global MR. Twitter data: unlocked through Magic Pony acquisition? (RBDR 08.02.2016)

Today on RBDR:

1) Ipsos fills us all in on its perspectives about the global research industry.

2) Twitter’s June acquisition of Magic Pony Technology can be a game changer for organizations which want to understand their Twitter data.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Exclusive interview with Unity Marketing’s Pam Danziger on marketing’s unknowns. (RBDR 06.22.2016)

Today on RBDR:

Companies like Unity Marketing are finding the research they are doing for clients is more challenging than before because they are dealing with marketing executives who are think they know all there is to know about marketing research. The reality: they have no idea of what they don’t know. Read the original blog by clicking here.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, your online community may need freshening up. KL Communications has the means to do that and improve yours. Check out its Co-Creation capabilities, and everything else they have to offer, by visiting their blog.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.