Bob Lederer RBDR

Top-paying Marketing Jobs Centered on Market Research | RBDR

January 17, 2017. Today on RBDR:

1) A Monster.com evaluation of the top-paying marketing jobs shows three of the top seven are related to market research.

2) Reeve Associates’ Phil Reeve shares several macro-level hiring trends.

RBDR is sponsored this week by Toluna and its PanelPortal™ – engage like never before with a community like no other.

Find a link to PanelPortal™ information by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Is Now a ‘Hair on Fire’ Moment for Market Research? | RBDR

January 11th, 2017. Today on RBDR:

1) Brad Bortner’s blog, “Is it ‘Hair on Fire’ Time for Market Research?” asserts research’s widespread lack of projectability has become a problem that needs to be addressed, regardless of cost.

2) MRA and CASRO completed their merger into The Insights Association.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers..

Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

New Evidence Shows MR Becoming More Attractive to Recent Grads | RBDR

December 5th, 2016. Today on RBDR:

1) Entry level “Analyst” job opportunities continue to thrive for 2016 undergraduates who have just become part of the job market. This and other evidence continues to grow about research’s opportunity to attract and recruit high schoolers to our industry.

2) Voxco’s corporate blog says it has identified four distinct steps that call enters across the U.S. have taken in the past 18 months in response to new TCPA regulations.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Do Client Research Employees Understand Business? | RBDR

November 29th, 2016. Today on RBDR:

InsightCentral’s Carol Shea shares results of a new study that concludes that enormous numbers of client insights departments are far from functional because their client research personnel lack an understanding and application of business needs in their work.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.