Bob Lederer RBDR

P&G’s new CMK leader. Luth on ad effectiveness MR. RBDR Client of Year: Ad Rsch. (RBDR 12.11.2014)

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Today on RBDR: 1) P&G’s CMK replacement for Joan Lewis, apparently will be Kirti Singh, a VP who had most recently headed CMK Global Health & Grooming and Pet Care. 2) Luth Research VP Candice Rab explains who advertising effectiveness research has had to be refined. 3) RBDR’s Client of the Year in the Advertising Research category is announced.

Bob Lederer RBDR

Consumers’ 1st data sales marketplace. Google Glass app shows emotions (RBDR 9/4/2014)

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Today on RBDR: 1) Datacoup may be the world’s first seller of individual’s personal information, which the business buys from 26,000 PC and/or smartphone users each month for as much as $8.00 per participant. 2) Germany’s Fraunhofer Institute in Germany has developed SHORE, an app for Google Glass that spells out for the wearer the emotion of the persons in his/her line of sight. 3) Toyota won a federal court’s ruling to have part of a lawsuit against it by Rincon & Associates thrown out, however it still faces allegations of contract, fraud and trade secret violations.