InnovateMR’s Historic MR CEO Agency Promotion / RBDR

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October 6, 2021

Today on RBDR: New InnovateMR CEO Lisa Wilding-Brown discusses how her upbringing, notably her parent’s support, helped create her impressive leadership skills. And, she emphasizes the importance that this specific appointment has on the women’s movement in research.

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What Is Blockchain’s Realistic MR Role? | RBDR

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May 21, 2019

Today on RBDR: What is blockchain, what role might it play and what could its potential be in the research industry? Innovate MR CRO Lisa Wilding-Brown, GBRN Executive Director Andrew Cannon and Opinions LTD collaborated on a 1,000-person survey to uncover some answers.

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Talking Sense to MR Concerning AI Benefits | RBDR

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December 3, 2018.

Today on RBDR: Artificial Intelligence should be perceived as an opportunity to pivot to new market research realities, not a threat. Adopt it for the benefits it offers, says Innovate CRO Lisa Wilding-Brown

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Could Mobile Be One of Survey MR’s Last Chances? | RBDR

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May 16, 2018. Today on RBDR:

InnovateMR’s Chief Research Officer Lisa Wilding-Brown blogged for Women In Research about the great opportunity and unseen importance of mobile research in turning around the long-decaying respondent cooperation problem.

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Technical Add-Ons to Detect Sampling Fraud | RBDR

June 15, 2017. Today on RBDR:

1) Recommended technical improvements to surveys to protect and deter sampling fraud, from InnovateMR.
2) A healthy year in Germany for new market research jobs.
3) Facebook introduces a live advertising campaign optimization tool based on data and purchase value.

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