Talking Sense to MR Concerning AI Benefits | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! And help us improve this daily research news video with a contribution. Click here for more information.
———————————————————————-
December 3, 2018.

Today on RBDR: Artificial Intelligence should be perceived as an opportunity to pivot to new market research realities, not a threat. Adopt it for the benefits it offers, says Innovate CRO Lisa Wilding-Brown

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Could Mobile Be One of Survey MR’s Last Chances? | RBDR

Consider getting access to exclusive RBDR benefits on Patreon! Click here for more information.
———————————————————————-
May 16, 2018. Today on RBDR:

InnovateMR’s Chief Research Officer Lisa Wilding-Brown blogged for Women In Research about the great opportunity and unseen importance of mobile research in turning around the long-decaying respondent cooperation problem.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Technical Add-Ons to Detect Sampling Fraud | RBDR

June 15, 2017. Today on RBDR:

1) Recommended technical improvements to surveys to protect and deter sampling fraud, from InnovateMR.
2) A healthy year in Germany for new market research jobs.
3) Facebook introduces a live advertising campaign optimization tool based on data and purchase value.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Innovate MR’s Lisa Wilding-Brown on acceptable mobile MR. (RBDR 04.26.2016)

Today on RBDR: Proponents and users of mobile research face a dilemma. They want to aggressively move ahead with their mobile research surveys, but at the same time they are inflicting poorly constructed and overly long mobile surveys.

It soon may be too late to reverse mobile user attitudes about ignoring survey requests. Innovate MR EVP Global Operations Lisa Wilding-Brown revealed attempts through CASRO to tackle this problem.

RBDR is sponsored by 4i University, which explains that as companies continue to reduce their market research budgets while demanding faster and deeper insights, the skill sets required to execute on these demands has drastically changed.

4i University is the only training service that delivers the necessary skills through a firm foundation for growth, with a focus on a consultative approach, leveraging foresight analytics, all based on 4i’s deep expertise developing future driven growth strategies and foresight analytic and research solutions. Visit their website to find out how.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Mobile research trends spelled out and explained (RBDR–12/9/2013)

Today: uSamp SVP Mobile Business Solutions Lisa Wilding Brown reveals to RBDR viewers that many clients are planning to make mobile research a much larger portion of their research investment in 2014, she explains why that is the case and she touches on misconceptions about mobile research.

Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html