Two Reasons to Maintain Your Present Ad Campaign | RBDR

July 12, 2017. Today on RBDR:

1) Report says programmatic buying took a double-digit dip in the first quarter of 2017.

2) Communicus CEO Jeri Smith argues that replacing current advertising that still seems to be working worsens the ad situation. Her study shows that is true a disproportionate amount of the time. Find the original story by clicking here.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Why Nestle Hong Kong opted for own proprietary panel | RBDR

July 11, 2017. Today on RBDR:

1) Nestle Hong Kong explains why four years ago it decided to launch Nestle Communications, its proprietary sample of consumers.
2) What are the six dimensions that predict “liking of advertising?” Market research innovator Mike Brook explains.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Virtual Reality’s new niche: Precise Eye Tracking | RBDR

July 10, 2017. Today on RBDR:

1) A brand new opportunity for Virtual Reality is being made possible by Tobii’s new extremely precise eye-tracking research.
2) India is re-invited to be a partner in India by BARC for its digital measurement.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.

Read Nuance President Lisa Hazen’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Projected 13% Annual Growth for Online Survey Software Market | RBDR

May 9, 2017. Today on RBDR:

1) Projections for the Online Survey Software market’s annual growth through 2021.
2) How bad clickthrough rates truly are, according to the co-founder of Sun Microsystems, Scott McNealy.
3) What Facebook can and can’t do to impact your sales.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers.
Read Nuance’s article on “Tips for Choosing A Coding Partner” by visiting here.

No need to spend time “searching” for today’s RBDR video. Subscribe to RBDR and receive a FREE, personal email as soon as the new video is uploaded. Click here.

Video ads better received on smartphones than TV (RBDR 7.9.2015)

Today on RBDR: 1) FacebookIQ study conducted by SalesBrain shows people prefer watching advertising on smartphones vs. TV 2) Data scientists already working in corporations are discouraged that a path outside technical roles to senior positions does not exist. 3) What is holding back marketers from immediately doing more mobile and social media work? Being able to calculate and verify ROI for both.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

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