Bob Lederer RBDR

Progress by Polling Industry? (or Not) | RBDR

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January 22, 2018. Today on RBDR:

Polling was “fixed,” internationally, in 2017. So says a Kantar Lightspeed study. Or was it? Two U.S. polling experts question that. And a political poll from three very reputable U.S. companies has me wondering.

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Bob Lederer RBDR

“Honesty Detector,” Yes a Research “Honesty Detector” | RBDR

July 18, 2017. Today on RBDR:

Lightspeed Research earns a patent for its “Honesty Detector,” which one of the co-patent holders, Mitch Eggers, explains in great detail It could revolutionize panel research – and more!

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Injecting New Consumer Behaviors into Surveys | RBDR

May 23, 2017. Today on RBDR:

Alter Agents’ founder Rebecca Brooks explains to RBDR viewers some of the consumer changes that have taken place that researchers need to cope with and adjust for in their survey research. All the eBooks are downloadable at AlterAgents.com.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

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Bob Lederer RBDR

Lightspeed Client Promotion to Coax More Mobile Surveys | RBDR

May 22, 2017. Today on RBDR:

1) Lightspeed Research is running client promotion to incentivize their clients’ expansion of mobile research for surveys.

2) The DMA joins Vizio in a defense against federal charges of Vizio violations of the Video Privacy Protection Act.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Why Apple bought Topsy; Lightspeed & SPAR CEO hires; L’Oreal CMO Promotion (RBDR–12/04/2013)

Today: 1) Social media experts are scratching their heads, trying to make sense of Apple Computer’s purchase of Twitter partner Topsy. 2) RBDR News Notes: David Shanker (Lightspeed Research), Jill Blanchard (SPAR Group), Mark Speichert (L’Oreal), Penn Schoen Berland opens Middle East office, Transparency Market Research projects extent of Predictive Analytics market growth.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.