Kevin Lonnie – Page 3 – RFL Communications, Inc.

May 17, 2016 Bob Lederer RBDR

AAPOR Highlights. PMRG & MRII new research tech. (RBDR 05.17.2016)

Today on RBDR:

1)Three highlights from AAPOR’s 71st Annual conference this past weekend.

2) PMRG and MRII agree to jointly investigate “how” new research technologies are impacting client and supplier market researcher careers.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities. Visit their blog to find out how.

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May 16, 2016May 16, 2016 Bob Lederer RBDR

WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

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April 21, 2016 Bob Lederer RBDR

Traffic Audit Bureau gets name change. VR touted as “ultimate” storytelling tool. (RBDR 04.21.2016)

Today on RBDR:

1) The Traffic Audit Bureau renames itself “Geopath.”

2) Virtual Reality is winning praise from very professional people as the “ultimate emotive storytelling tool.”

Also, consider today’s advice from KL Communications President Kevin Lonnie:

To inspire collaboration in a co-creation environment, make gamification a central tenet to the experience. For example, have participants work together during certain activities to earn participation rewards.

This inspires them to work together, but also appeals to their sense of competition, so they are willing to collaborate and work together to earn more points and fully compete.

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April 20, 2016 Bob Lederer RBDR

Twitter data licensing revenue increases. Annie Pettit on mobile survey creation. (RBDR 04.20.2016)

Today on RBDR:

1) Twitter’s data licensing revenues are growing faster than almost anything else in the company.

2) Annie Pettit is right about survey creation, arguing that devising surveys for mobile first can solve multiple research problems.

And, consider today’s advice from KL Communications President Kevin Lonnie:

With increasing pressure to demonstrate ROI out of the research function, customer co-creation provides an opportunity to boost the odds of a successful product introduction.

Find some low hanging fruit, where nothing has worked particularly well in a long while, but also be very selective and wait for the perfect opportunity. Aim for the fences, but protect yourself by keeping expectations low.

Visit their website to find out how.

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April 19, 2016 Bob Lederer RBDR

Only 2 apps can reveal users’ identities. Big Data and Qual: Partners, not rivals. (RBDR 04.19.2016)

Today on RBDR:

1) A new study claims that using only two social media apps can reveal a user’s identity.

2) Big Data proves it’s not a threat to qualitative research, but that it’s instead a partner-in-arms.

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