Bob Lederer RBDR

More MR Support for Marketing: Planning, Evaluating Brand Content | RBDR

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May 1, 2018. Today on RBDR:

Bill Harvey discusses two more opportunities where traditional researchers can make a contribution to marketers and leaders of brands, namely with better pre-planning and post-campaign understanding of brand content.

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Bob Lederer RBDR

Analytic questions a corp must ask itself. Mkters can’t understand customers. (RBDR 3.11.2015)

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Today on RBDR: 1) Corporations are curious and, simultaneously, confused about what to do about analytics, its implementation and how it actually would benefit the business. 2) A study investigates whether marketing managers can effectively step in the shoes of their customers. It concludes that basically they can not, except when those managers are advised about biases they need to take into account.

Bob Lederer RBDR

SM assesses brand health. Sales predictor looks for commercial testers. (RBDR 9/5/2014)

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Today on RBDR: 1) Under pressure to dramatically increase its number of users, Twitter revamps its new user signup procedure. 2) A new study shows that social media can match more expensive and time consuming brand trackers early on in assessing a brand’s health. 3) Blue Marble Enterprises is looking for CPG brands to use its Blue Horizon tool to predict sales, one, two or more years out, plus Customer Lifetime Value and Future Customer Brand Equity.

Bob Lederer RFL Communications, Inc.

NEW INSIGHT: where mobile ads work!; Kellogg’s 3 BIG MR changes (RBDR–7/9/2014)

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Today: 1) A study by three collegiate researchers explains where and how mobile advertising works, including product categories. 2) Kellogg Director of Insights & Planning for Asia Pacific & Sub Sahara, Tyrone Almeida, explains three big changes in Kellogg market research.