Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)

Today on RBDR:

1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here.

2) Plus, a 2016 Customer Experience report from Falcon.io discovers the adoption and shift to social media data as the most important focal point for customer experience.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

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Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

RBDR is sponsored by 20/20 Research, helping you do better research.

Click here to read some of 20/20’s articles and case studies, which will help maintain and upgrade your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Free TiVo TV ratings. Alphabet rolls retail search tool. 2 Twitter MR tools. (RBDR 10.27.2015)

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Today on RBDR:

1) TiVo Research announces it will make its basic TV ratings research FREE beginning in January. RBDR explains why.

2) Google’s parent company Alphabet kicks off a new retail search tool enabling transitioning of advertising and merchandising based on product purchases.

3) Brands advertising on Twitter get a new segmentation, insight, measurement and targeting tool, AND Twitter launches a polling capability for every user.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies, if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

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Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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SurveyMonkey pushes better MR. uSamp higher-quality biz model. (RBDR 11.26.2014)

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Sponsored by 2020 Research, helping you do better research.

2020 knows that researchers need work done fast, hassle-free and done correctly…and with the industry’s most comprehensive suite of software and services, plus some of the best and most professional project managers 2020 Research provides a One Stop Easy experience.

Here is a a link to a recent 2020 webinar that featured radically new insights from surprisingly familiar sources, demonstrating how leading researchers are getting richer insights faster and delighting their clients:
https://qualmeeting.adobeconnect.com/_a818376747/p1mvw3pol4q/?launcher=false&fcsContent=true&pbMode=normal

Check out http://www.2020Research.com

Today, on RBDR: 1) For a second time in one month, SurveyMonkey enters a collaboration with established research organizations, which will attempt to improve industry understanding and implementation of probability and non-probability based research. 2) uSamp President Alan Gould explains the company’s new business model, which emphasizes higher-quality sample along with unique “value adds” for clients, who, in return, will pay more.