Bob Lederer RFL Communications, Inc.

Google’s AdID, GfK: marketers see Big Data impacts, MuSigma opening Austin data center w/300 jobs (RBDR–9/24/13)

Today: 1) USA Today reported Google’s coming introduction of an alternative to cookies. It’s called AdID. 2) A GfK study of marketers shows the already significant impact of Big Data on marketing, but also consumers’ lack of understanding of data being collected from them and low appreciation of recommendations they receive. 3) Mu Sigma opens a new data science facility in Austin, TX next month with 300 new jobs.

Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.

Decision Analyst President & CEO Jerry Thomas offers numerous terrific suggestions about assessing proper advertising tools and techniques in today’s traditional and digital advertising marketplace.

Here’s the link: http://www.decisionanalyst.com/publ_art/adver.dai

Bob Lederer RFL Communications, Inc.

NBC collects personal data from 300,000 “Million Second Quiz” players, FTC conditionally OKs Nielsen-Arbitron deal, Nielsen TV ratings add smartphone & tablet TV viewing (RBDR–9/23/13)

http://youtu.be/D86CaWD8HEA Today: 1) NBC’s “Million Second Quiz” collected personal data from 300,000 online participants. 2) The Federal Trade Commission issues a consent decree in Nielsen’s acquisition of Arbitron, with specific requirements designed to ensure viable competition for up to eight years. 3) Nielsen TV ratings are adding complementary data pieces: TV viewing via smartphones and tablets. Sponsored by Decision Analyst (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.