Bob Lederer RFL Communications, Inc.

NY Times reports that Google Plus’ raison d’être isn’t as a social media rival to Facebook; 2 analytic companies sacked by Facebook; Coke introduces adult soft drink (“Finley”); Miller rolling out high-alcohol lager (“Miller Fortune”); Purchased’s Walter Carl discusses mobile MR possibilities (RBDR–2/17/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Today: 1) The New York Times explains the real value of Google Plus to Google, and it has very little to do with creating a social media competitor to Facebook and very much to do with Google revenues. 2) Facebook fired two analytic partners for reportedly violating two of its consumer data protection rules. 3) Coca-Cola Company and Miller Coors have not discussed the research they did to create two major brand, but here comes Coke’s adult soft drink, “Finley,” in France and Miller Coors’ “Miller Fortune” high-alcohol lager. 4) Purchased CEO Walter Carl offers several mobile research ideas that have not been openly discussed.

Bob Lederer RFL Communications, Inc.

Microsoft’s Reed Cundiff reveals and explains the merger of Big Data & internal attitude/behavior data (RBDR–1/27/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):

Everyone in the MR industry is talking about Big Data, but where are the successful implementations occurring? At ESOMAR’s 2013 Annual Congress, Microsoft GM Reed Cundiff and InfoTools’ Patricio Pagani shared Microsoft’s step-by-step Big Data implementation. Cundiff spoke with RBDR about the process.

KL Communications is THE expert in Customer Co-Creation, whose proprietary CrowdWeaving platform powers the next generation of online insight communities.

To read KLC CEO Kevin Lonnie’s penetrating thoughts on the opportunities and implications of customer co-creation for MR, visit:
http://klcommunications.com/the-power-of-the-crowd-lies-in-co-creation-not-crowdsourcing/”

You can learn more about Microsoft’s Big Data initiative by visiting RFLOnline.com, clicking on the “Subscribe” link, filling in your contact information and requesting a sample issue of Research Conference Report.

Bob Lederer RFL Communications, Inc.

Mobile MR value w/illiterate, poor; 78% of retailers benefitting from data analysis; Vision Critical IPO coming? CEOs need to become Consumer Engagement Officers and to speak with consumers (RBDR — 1/23/2014)

Today, sponsored by Decision Analyst:
1) Mobile market research is opening doors to the illiterate and impossibly poor around the world.
2) The Economist Intelligence Unit study of retailers shows an overwhelming percentage are receiving positive ROI from their investment in strategic data analysis.
3) Is Vision Critical preparing for an IPO? Speculation about that is based on the sale of $10.5 million by a top executive.
4) The Edelman Trust Barometer for 2014 recommends that top company executives assume the mantle of Consumer Engagement Officer.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

What will be the MR Impact from Wearable Technology? India’s complex TV ratings transfer from TAM (Kantar & Nielsen) to BARC & Mediametrie; Google appealing France’s privacy fine (RBDR–1/22/2014)

Today: 1) C+R SVP Bob Relihan examines wearable technology and how it might impact traditional market research.

2) India is preparing to undergo a change of TV rating meter services, but guidelines instituted behind this change may wreak havoc this year.

3) Google will appeal the France CNIL 150,000 Euro fine for ignoring privacy guidelines.

Decision Analyst President & CEO Jerry Thomas has a new thought piece about Brand Strategy and where we go with it going forward. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)

Bob Lederer RFL Communications, Inc.

Proposed additional CX Metric: “Customer Effort;” Rentrak signs up CBS; Kelley Styring comments on coping with MR Innovation (RBDR–1/21/2014), sponsored by Decision Analyst

Today:

1) On her “Impact Blog,” Impact Learning Systems International’s Monica Postell makes a solid case to incorporate “Customer Effort” as a new CX metric.

2) Rentrak made great financial and media strides in signing up CBS to its StationView Essentials service.

3) InsightFarm’s Kelley Styring speaks up with her opinion about the pace and opportunities available through market research innovations.

Decision Analyst President & CEO Jerry Thomas invites you to read his
new thought piece about Brand Strategy. Read it by clicking on this link:

http://www.decisionanalyst.com/daiv2/brandstrategy.dai

Sponsored by Decision Analyst (http://www.decisionanalyst.com), helping companies build stronger brands through advanced analytics.

———————————————————————————————

Research Business DAILY Report is produced by RFL Communications (rflonline.com), publisher of 4 market research newsletters that strongly complement these MR news videos:
• Research Business Report (technological and methodological changes that economically and constructively impact MR)
• Research Conference Report (summarizing conference speeches from around the world that present ideas, philosophies, methods, tactics, etc. that break new ground)
• Research Department Report (profiling the inner workings of MR departments at leading companies around the world)
• Pharma Market Research Report (the World’s Only Publication that exclusively covers the interests, challenges, opportunities, etc. of MR professionals inside pharmaceutical, health care, biotech and medical device companies)