Bob Lederer RFL Communications, Inc.

“Favoriting” to vanish? MR tools should answer “Why”; Google Glass won’t fly? (RBDR–5/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) A study from two European universities about Twitter “favoriting” explains why it happens but the capability may be on its last legs. 2) KL Communications President Kevin Lonnie takes on research industry satisfaction with the kids of research innovations it is willing to incorporate for better research. He says it is lacking in helping to capture “Why” for clients. 3) On Seeking Alpha, Leigh Grogen details several reasons why Google Glass is unlikely to become a hit with consumers.

Bob Lederer RFL Communications, Inc.

Facial coding for qualitative; MIT profs: we’ve improved banner ad clickthroughs (RBDR–5/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today: 1) What we recognize as traditional qualitative research gains an ability to read emotions through supplemental facial coding capabilities from Affectiva. 2) Banner ads are nowhere as exciting or effective today as they were in the Internet’s infancy. But two MIT professors have developed an algorithm that they say increases banner advertising clickthroughs by 83%.

Bob Lederer RFL Communications, Inc.

2nd screen w/TV overstated; B2B internal data needs external help (RBDR–4/15/14)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

An important link to Nuance: http://www.nuancecoding.com

Today: 1) A Council for Research Excellence study says social media use in conjunction with TV is overstated. 2) Forrester Research’s new B2B study says using only internally-available data doesn’t get the job done for B2B marketers. 3) MarketResearch.com Managing Editor Ashlan Bonnell has two pieces of advice for market research vis-a-vis social media. (And you can download a marketresearch.com white paper on how to use social media with market research by clicking here: http://content.marketresearch.com/download-how-to-use-social-media-for-market-research-whitepaper)

Bob Lederer RFL Communications, Inc.

Google’s Smartwatch; Impact of young people on MR (RBDR–3/20/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Google is readying its smart watch, which requires the attention of app developers to provide popular and practical tools, including some enabling market research with its wearers. 2) WPP Chief Executive Sir Martin Sorrell told the MRS Annual Conference that young people will be a boon for market research. 3) TVB Chief Research & Analytics Officer Stacey Lynn Schulman speaks about some problems that research functions are having meeting the demands and expectations of entry-level researchers.

Bob Lederer RFL Communications, Inc.

CEOs & CMOs share onus of making Big Data work (RBDR–3/19/2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst Company.

Find our about Nuance at: http://www.nuancecoding.com/services/global.html

Today: 1) Bob Lederer reviews IBM’s new Big Data study has several positive and some other negative aspects. He also analyzes the underlying ramifications of the study results, noting why CEOs and CMOs share the onus of finding the Big Data solution for their enterprise. 2) What’s the financial impact of significant use of online customer data? A UK study reveals that number. 3) Bill Harvey discusses how far neuroscience can take a researcher with unconscious decision making, and how traditional tools can help fill the remaining information void.