Again, Nielsen Gripers Prefer To Fight Than Switch / RBDR

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August 11, 2022

Today on RBDR: There seems to be one constant as time passes. As media research companies, advertisers, media networks and their executives come and go, loud, public complaints about Nielsen TV measurement continue to resound, but the complainers prefer to groan than switch to alternative TV measurement solutions.

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Online Panel Quality: Still Unaddressed Issue | RBDR

October 2, 2017. Today on RBDR:

At Advertising Week, there was widespread discussion about the panel quality and appropriateness of any given panel for a survey situation.

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