Bob Lederer RFL Communications, Inc.

Advertiser Attempts To Tie Into Fads, Trends / RBDR

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July 26, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course, discusses how advertising works to tie in with Fads vs. Trends vs. Meaningful situations. It is raised in his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

Reasons Why Advertising Can Tend to Fail / RBDR

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July 19, 2021

Today on RBDR: Ipsos EVP Emmanuel Probst, who also teaches an MBA-level Consumer Market Research course at UCLA, discusses keys to successful advertising from his new book, “Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.”

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Bob Lederer RFL Communications, Inc.

RFL Top 50 Research Organizations For 2019 / RBDR

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August 8, 2019

Today on RBDR: Details from RFL’s published 2019 RFL Global Top 50 Research Organizations ranking: the types of companies and several of the companies themselves. A copy of the report is available for free by emailing a request to RFLBob@Gmail.com.

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Bob Lederer RFL Communications, Inc.

MR Agencies To Reveal What Pollsters Did Not In 2016 | RBDR

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March 20, 2019

Today on RBDR: Donald Trump’s 2016 victory came from swing voters in rural areas of normally Democratic Midwest states. Pollsters had not polled there. Two research organizations, Engagious and Focus Pointe Group, will conduct focus groups in those rural areas through the 2020 election. (Links to first focus group: https://www.axios.com/2020-presidential-election-wisconsin-swing-voters-4fba07f1-8455-48d2-8a4f-d457d9bcf524.html; https://engagious.com/swingvoters/)

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Bob Lederer RBDR

Bob Lederer’s Year-End 2018 Research Thoughts / RBDR

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January 23, 2019

Today on RBDR: Due to IT complications, we here at RFL Communications needed to make a last-second substitution for today’s planned RBDR video. RBDR producer Bob Lederer reviewed 2018 research developments in this video which originally appeared last December 13.

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