Today: 1) Over the weekend, two well known market research agencies were acquired. RBDR has the details. 2) Neuwirth Consulting President Sherri Neuwirth joins RFL Communications as a Contributing Editor and makes her first comments about research issues she saw at a recent conference.
Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.
Today on RBDR: 1) comScore is negotiating with Nielsen to buy Arbitron technology
cross-platform assets. 2) How well is digital marketing working? Depends who you ask. An Adobe survey says there is still a huge learning curve; P&G says it’s working so well that digital marketing has become mainstream marketing. 3) Odd MR stories: The Wall Street trader who repeatedly (even on Election Day), aggressively bet that Mitt Romney would be elected president, plus the Houston Astro’s unbelievably low TV ratings (they couldn’t get lower).
Sponsored by Decision Analyst, (http://www.decisionanalyst.com), delivering a synergistic blend of primary research, analytic consulting and modeling.
Did you know that advertising failure results primarily from lack of an accurate feedback mechanism? Of that recall of specific ad messaging is rarely a good indicator of ad effectiveness?
Those are two facts from Decision Analyst President & CEO Jerry Thomas in his white paper that you can access here:
1) IBM’s India-based Customer Experience Lab rolls out three new capabilities that impact social, mobile, Big Data & analytics.
Here is the link to this story for further info:
http://www.dmnews.com/ibm-aims-to-make-c-suite-a-little-sweeter/article/311522/
2) Nielsen is reportedly in discussions with the FTC about continuing to provide Arbitron software to interested parties after its proposed merger with the radio ratings giant.
3) Nielsen rolls out a “Topten” app for consumers, but receives criticism from privacy advocates because the new tool will be collecting data from consumers who use it and selling that info to customers.
4) Gannett hires a new VP MR and Mediatek brings on a new GM Corporate Marketing, who will also have complete control over corporate MR.
This week’s Research Business DAILY Report is sponsored by The Market Research Event, the World’s #1 Insights Conference. Join your research peers and Save 20% off the standard rate.
http://www.themarketresearchevent.com
Witness insights history. Joan Lewis, Global Consumer & Market Knowledge Officer atProcter & Gamble interviews Malcolm Gladwell on the future of our industry.http://www.iirusa.com/research/keynotes.xml?registration=RBR13
1) Understanding how easy it is to identify an American using only their birthdate, zipcode and gender, two potential solutions are in development.
2) Three noteworthy studies: A) TNS reports the public is well aware of wearable technology, but few are very interested. B) dunnhumby presents surprising data about groups that are highly price sensitive. (It doesn’t include Moms.) C) Truly revealing “Unplanned Purchase” insights have been released by researchers at four universities.
3) David Marans, a giant in media research circles, has announced his retirement from ARF, effective next week.
Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.
Sponsored by The Market Research Event, the world’s #1 Insights Conference, October 21-23 in Nashville, TN.
Join your research peers and save 20% off the standard rate.
(http://www.themarketresearchevent.com)
The Market Research Event connects the best in insights from around the world. See & hear what researchers think about TMRE: http://youtu.be/D23JPpIzKV0
RFL Communications, Inc. 