Bob Lederer RFL Communications, Inc.

MR in UK cut 17% in Q3 2019 (IPA Bellwether) / RBDR

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October 24, 2019

Today on RBDR: IHS Markit’s IPA Bellwether Report, shows UK marketing in Q3 2019 to be off 0.5%. Digital marketing remains strong, but mobile advertising is off and suffering the biggest loss in marketing spending was marketing research. (Link to reaction to study: https://mobilemarketingmagazine.com/industry-reacts-q3-2019-ipa-bellwether-report)

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Bob Lederer RBDR

MR Has No Choice: Help Solve Marketing Effectiveness | RBDR

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February 13, 2018. Today on RBDR:

Marketing’s problems continue to multiply. One of them, measuring marketing effectiveness, happens to be an opportunity for marketing research. No other internal function can help calculate ROI of marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Smartphones as monitoring tools. Class action research suit. IoT and data leaks. (RBDR 01.25.2016)

Today on RBDR:

1) We touch on the growing, remarkable, and important value of smartphones as a monitoring tool.

2) Global Marketing Research Services of Melbourne, FL is the target of a class action lawsuit by plaintiffs in 48 states.

3) Internet of Things devices are under attack for their data leakage. Read the story here.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit their website, and check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find that link here.

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