Bob Lederer RBDR

Instagram for MR. “Real” New Coke MR mistake. Nielsen Neuro after ad agencies. (RBDR 4.6.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) Instagram touted as a market research tool by an Australian business user. 2) Revisiting the market research mistake made in the New Coke rollout. 3) Nielsen Neuro rolls into Australia, taking aim at advertising agencies and their creative development.

Bob Lederer RBDR

NBC’s SB 49 social media battle. Making sense of Bilateral Ratings. (RBDR 2.2.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) NBC needed to gain as much game-time viewership, plus ratings for post-game programming, However, Second Screen viewing was another ratings and viewings front important to the network.  2) Bilaterial ratings have broken out at Uber, the transportation service, which is now allowing drivers to rate their experience with each individual passenger on top of the traditional passenger review of Uber drivers.  3) There is a new study that purports to demonstrate that anonymous credit card data can be treated in a few small ways to make those individuals identifiable.

Bob Lederer RBDR

Online Brits not impacting brands. IBM Watson unleashed on research (RBDR 9/3/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Kantar Media TGI’s study of British online users shows a very low correlation between their online presence and brand activity. 2) The 7th annual UMass Dartmouth Center for Marketing Research focused on Fortune 500 use of social media shows huge buy-in of new social media platforms. 3) IBM’s Watson is being unleashed in the scientific world to show possibilities between chemical compounds and help scientists sift through tends of thousands of daily releases of papers.

Bob Lederer RFL Communications, Inc.

New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

Find out about it at http://www.yousaymobile.com.

Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.

Bob Lederer RFL Communications, Inc.

Instagram’s amazing engagement going away; static ads best flashy ads (RBDR–5/6/2014)

Tuesday May 6 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) Forrester Research says its study shows Instagram’s amazing user engagement, but states that is about to be watered down based on what it has been told about Facebook plans. 2) Can you believe that static advertising outperforms flashy, animated advertising? See and hear what Sticky discovered on behalf of Adblock Plus that led to this conclusion.