Bob Lederer RBDR

No Dismissal of “Inflated Video Metrics” Suit | RBDR

July 24, 2017. Today on RBDR:

1) Sizmek, Inc. enters a $145 million acquisition agreement with Rocket Fuel, which maintains the right to seek another buyer with a better offer in the next 30 days.

2) Facebook request for dismissal of a lawsuit alleging inflated video engagement/metrics for its advertising is denied by California federal court.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy and loyal customers to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view a snippet from a sample Video Testimonial, please visit
• RFL’s home page, or
• The dedicated page for RFL Video Testimonials

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Bob Lederer RBDR

Only 2 apps can reveal users’ identities. Big Data and Qual: Partners, not rivals. (RBDR 04.19.2016)

Today on RBDR:

1) A new study claims that using only two social media apps can reveal a user’s identity.

2) Big Data proves it’s not a threat to qualitative research, but that it’s instead a partner-in-arms.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

XIO Group buying J.D. Power. Microsoft suing US Dept of Justice. (RBDR 04.18.2016)

Today on RBDR:

1) XIO Group, a Chinese-controlled firm based in London, is purchasing J.D. Power for $1.1 billion.

2) Microsoft is taking the U.S. Justice Department to court, alleging that its gag orders – that do not allow Microsoft to alert individuals that their personal information is being shared with the government – is unconstitutional.

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer by visiting their website.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

Facebook shared data with 74 govts; Have a brand complaint? Use social media! (RBDR–8/29/13)

Today: 1) Facebook announced information-sharing requests received from 74 countries around the world during first half of 2013. 2) Social media is clearly the most reliable communication vehicle for complaints to brands and companies, based on new study data. 3) A New York newspaper report that ESPN could try to stop Nielsen’s takeover of Arbitron only scratches the surface of the FTC’s considerations before approvals. 4) New CMOs at the Levi brand and MasterCard are overseeing MR at those businesses.

Sponsored by Decipher Inc. (http://www.decipherinc.com), focused on technology and research systems that bring data to life, and revealing how even seemingly small discoveries can yield meaningful insights.

Here is today’s mobile research insight, provided courtesy of Decipher:

Click to access Decipher_SlidersDesignBestPractices.pdf

Bob Lederer RFL Communications, Inc.

Many cos. using employees in their surveys; Big data: the Hype versus Realities (RBDR–7/27/13)

1) Best Practices, LLC study shows many large companies are using their employees as respondents. 2) All Things Digital Senior Editor Arik Hesseldahl separates Big Data hype from its realities. 3) RFL Communications’ new website enables you to view today’s RBDR, plus the previous 30, on its homepage. Visit http://www.rflonline.com.

Sponsored by Decipher, Inc. (http://www.decipherinc.com), focusing on technology and research systems that bring data to life and revealing how even seemingly small discoveries can yield meaningful insights.

Here is this week’s second mobile MR insight, courtesy Decipher, Inc.:

http://mrboard.decipherinc.com/2013/0…