Nielsen Sells MR Assets, Harris Poll to Stagwell Group | RBDR

January 25th, 2017. Today on RBDR:

1) Nielsen sells certain custom research assets and the Harris Poll to Stagwell Group.

2) Several unique research insights from Boston Consulting Group’s Nadia Morozova from her attendance at the Market Research in the Mobile World conference in London.

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Impact on MR interests from GOP Senate. Biz finding social media use. (RBDR 11.4.2014)

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On today’s RBDR: 1) On Election Day in the U.S., MRA’s Howard Fienberg speculates about what Republican control of the U.S. Senate and House could lead to with respect to research’s legislative interests. (Link: http://www.marketingresearch.org/news/2014/10/27/election-2014-and-mr-what-the-results-may-bring-for-the-survey-opinion-and-marketing)
2) Former WMMB Director of MR Margaret Welke died last week. 3) A Harris Poll for Hootsuite’s Social Business Benchmark reports remarkably high percentages for corporations and what social media can do for them.

Harris Poll confirms MR undergrad potential. “Why” still hard w/shopper insights (RBDR 9/8/2014)

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Today on RBDR: 1) RBDR has encouraged the MR industry to actively pursue undergraduate students re MR and analytics as a career. A new Harris Poll shows 3 high schooler interests for college degrees could be a MR match.(http://www.marketwatch.com/story/survey-of-high-school-seniors-reveals-their-plans-for-the-future-that-may-help-bridge-the-skills-gap-2014-09-05) 2) A Unilever and Kantar presentation about shopper insights teaches several important things about the subject. (http://www.aaramshoppro.com/2014/09/unilever-scores-with-in-moment-research.html) 3) Lightspeed finally merges with GMI and the owner of a market research company her intent to run for the office of mayor of Nashville.

Analysis of Nielsen’s acquisition of Harris Interactive; A Worthy Read: Vaughn Mordecai’s “7 Things I’m Thankful for about the MR Industry” (RBDR–12/2/2013)

Today: 1) RBDR’s analysis of the Nielsen Company proposed acquisition of Harris Interactive suggests rationales and potential next steps. 2) Discovery Research’s Vaughn Mordecai’s touching blog commentary about “7 Things I’m Thankful for about the Market Research Industry.”

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackles marketing complexities so that you can make more confident business decisions.