Bob Lederer RFL Communications, Inc.

Big Mistake: Data, Analytics, Tech Replacing Qual / RBDR

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March 3, 2020

Today on RBDR: Too many marketers who have vastly expanded Big Data, analytics and technology in their operation have walked away from qualitative research, observes marketing specialist/consultant Rob Hernandez. His new MarketingProfs blog examines what those marketers are missing as a result. (Link to this blog: https://www.marketingprofs.com/articles/2020/42450/qualitative-research-even-more-important-in-the-age-of-big-data)

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Bob Lederer RFL Communications, Inc.

Social Media Companies Prohibiting Census Interference / RBDR

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January 7, 2020

Today on RBDR: Strangely, but thankfully, social media companies–which don’t want to check political advertising to ensure facts and deter misleading info or lies–are working with the U.S. Census Bureau to stop dissemination of deliberately inaccurate information or which deters Census participation.

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Bob Lederer RFL Communications, Inc.

Acquisition Activity Covets AI and Big Data Companies / RBDR

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October 30, 2019

Today on RBDR: According to data analytics and media company Global Data, look for a heavily-contested, mad scramble from businesses to find a way to gain control of a handful of still independent expert, powerful Artificial Intelligence and Big Data companies.

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Bob Lederer RFL Communications, Inc.

Solving Social Media Walled-Garden Measurement / RBDR

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October 9, 2019

Today on RBDR: Ask a media research what is their most difficult measurement problem and they will assuredly say the “walled garden” set up by the giant social media companies to protect and control their data.

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Bob Lederer RFL Communications, Inc.

Facebook’s Data Upheavals / RBDR

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September 12, 2019

Today’s RBDR: Data, notably its availability and control, has become an area of intense activity at Facebook on several fronts in recent months.

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