Bob Lederer RBDR

GfK NextGen Research Competition Turns Digital | RBDR

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October 23, 2018. Today on RBDR:

Gfk’s seven-year old Next Generation Competition is undergoing a revision as Gfk itself repositions its business interests on digital research. This January, the GfK 10-day NextGen Hackathon takes place.

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Bob Lederer RBDR

Insight into Ipsos’ Buyout of Four GfK Divisions | RBDR

 

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August 1, 2018. Today on RBDR:

An analysis of Ipsos’ proposed acquisition of four GfK custom research divisions from the perspectives of both companies.

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Bob Lederer RBDR

Warnings About Mystery Shopper Participation | RBDR

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June 28, 2018. Today on RBDR:

Bob Lederer passes along advice about becoming a Mystery Shopper participant from the President of the Mystery Shopper Providers Association, Charles Stiles.

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Bob Lederer RBDR

How to Recruit Our Next Generation of Researchers | RBDR

November 10, 2017. Today on RBDR:

Bob Lederer reintroduces his idea for recruitment of the next generation of market researchers.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

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Bob Lederer RBDR

Is MR at a Crossroads with Clients Spending Less? | RBDR

October 31, 2017. Today on RBDR:

The research industry seems to be at a crossroads. Purchase of traditional research is on the wane. What is taking its place and what should and are research agencies doing in response?

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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