MRC Exec Director George Ivie Addresses The Future / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit


July 25,2022

Today on RBDR: Media Research Council Executive Director George Ivie has received a vote of confidence from the group with a five-year contract extension. He told MediaPost Editor-In-Chief Joe Mandese about the challenges ahead.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here:

Online Panel Quality: Still Unaddressed Issue | RBDR

October 2, 2017. Today on RBDR:

At Advertising Week, there was widespread discussion about the panel quality and appropriateness of any given panel for a survey situation.

Find the link to this original story by clicking here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.

SM marketing vs. traditional. Notable MR award winners. MRC issues SM guidelines. (RBDR 11.19.2015)

Today on RBDR:

1) New study with 511 marketers shows they believe social media is now more effective than many traditional norms of marketing.

2) Winners from research announced for Jay Wilson Lifetime Achievement Award, Golden Bridge Awards and Stevie Executive of the Year Awards.

3) Media Rating Council issues its Social Media Measurement Guideline V1.0.

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out how and why Research Now has been voted best among online panel suppliers two years in a row in five separate categories, please visit this link.

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

New era for online ad measurement is here; BrainJuicer’s Kearon speaks truth to power about MR versus management consulting:

Sponsored by Toluna (, bringing people and brands together to improve decision making via the world’s largest social voting community.

Today: 1) Twitter TV Measurement extends its coverage from the UK & Spain to the Nordics, Russia, part of Africa and SE Asia. 2) Media Research Council approves standards for online advertising viewable impression measurement. 3) John Kearon shares his wisdom about HOW market research can get a substantial piece of the research pie currently controlled by consultancies, which reap 10 times the revenue of market research in the U.S.