RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.
To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow
Today on RBDR: 1) Does changing market research departments to Decision Insights make sense? A look back at what happened at P&G when the Market Research department became Consumer Market Knowledge 2) Millward Brown acquires InsightExpress to accelerate it cross-platform advertising effectiveness work.
RBDR is sponsored this week by Research Now, the global leader in permission-based digital data collection…powering business insights for its clients – connecting companies to consumers.
To find out much more about Research Now and its capabilities, please visithttp://bit.do/researchnow
Today on RBDR: 1) ARF President Gayle Fuguitt shares her experiences while with General Mills in changing the name of a MR department and suggests there may be some merit to the idea of “Decision Insights.” 2) A couple of analytics news items point to the need for more skilled analytics personnel.
Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.
Today: 1) RBDR congratulates Gayle Fuguitt on her election to the MRC Hall of Fame. 2) A review of the Innovation Insights Exchange conference in Atlanta last week from the vantage point of MR innovation adoption by client market research departments. 3) Eric Cantor’s stunning primary loss left a number of pollsters unnerved about how pre-primary polling was so far off.
Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.
Today: 1) With the World Cup in full throttle, McKinsey & Co. reviewed the five metrics that sponsors should track behind their sports activity. 2) The first ARF Erwin Ephron Demystification Award winner, Bill Harvey, looks back at his relationship with Ephron and Ephron’s long-standing impact on media research.
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insights into implementation of novel MR tools & techniques:
Today: 1) Keeping online panelists satisfied and looking for more participation is frequently centered around panelist interest in earning more money. uSamp’s “precedent-setting” collaboration with CrowdComputing Systems (CCS) will provide its 12-million online panelists the opportunity to make money– a little by answering a few CCS client-inspired questions, all the way up to potentially a lot by helping CCS customers document activity at a local store using their mobile phone.
2) Facebook’s quiet facial recognition technology, with accuracy as high as 97.25%, is being kept under wraps due to consumer concerns about the technology if used on Facebook.
3) Australia’s market research society, AMSRO, announces a trustmark seal that can be earned and flaunted by association members for exemplary privacy standards.
4) Gayle Fuguitt chairs her second ARF Annual Conference and speaks to RBDR’s Bob Lederer about her first year accomplishments
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