Bob Lederer RBDR

Data Not Created Equal between Ad Agencies, Brand Marketers | RBDR

January 4th, 2017. Today on RBDR:

1) A study points out a discrepancy between the types of data considered most important by advertising agencies versus brand marketers.

2) One of America’s six “A+” political polling organizations, California’s Field Poll, is closing down early in 2017.

3) The FTC reaches an agreement with Turn, Inc. to change the way it handles consumers’ personal information.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system. You can find a link to this case history by clicking here.

For more information, visit Toluna on the web by clicking here.

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Bob Lederer RBDR

2 court cases narrow TCPA violations. FTC cites WB for paying “influencers.” (RBDR 07.18.2016)

Today on RBDR:

1) A U.S. Supreme Court case and ruling in the U.S. Federal District Court in Western Pennsylvania are reshaping the definition of what is required for a TCPA violation.

2) The FTC puts Warner Bros. on the carpet for its social media influencer campaign that fails to clearly disclose that these influencers were compensated for their report.

RBDR is sponsored by Survey Sampling, whose website can deliver expertise in mobile & geo-targeting, respondent experiences, international research, B2B, brand tracking, CATI flexibility and end-to-end solutions. Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

FTC cautions on use of Big Data. Apple acquires Emotient. (RBDR 01.11.2016)

Today on RBDR:

1) The MRA’s Howard Fienberg summarizes the FTC’s cautionary report on the use and misuse of Big Data (Find the links to this story here.)

2) Apple Computer acquired Emotient this past week, a self-described leader in emotion detection and sentiment analysis based on facial expressions. RBDR explores why.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit sotech.com.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Centering Data is Amazon’s “secret sauce,” espoused by Jeff Bezos (RBDR 9/17/ 2014)

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) FTC Chairwoman Edith Ramirez warned businesses about their data collection and analysis being used to discriminate against low-income and underserved populations. 2) Lessons learned by David Selinger during his noteworthy time at Amazon are all about the importance and vitality of data to corporates–and they are easily transferable.

Bob Lederer RFL Communications, Inc.

FTC: give consumers health info control; Health & Fitness wearables (PRVR–6/2 –6/6/2014)

This week on Pharma Research VIDEO Report: 1) According to The Economic Times, due to new FDA rules India’s $15 billion-a-year global pharmaceutical exporting businesses are shifting their focus on generic drugs being shipped to the U.S. 2) The Federal Trade Commission recommended to Congress the passage of legislation to give consumers added control over their personal health information. 3) Cityzen Sciences Managing Director International Gilbert Reveillon discusses his company’s health & fitness wearable tech shirt.

Link to this video in the Cloud: https://cloud.real.com/s/Lqn5PR