Bob Lederer RBDR

NY Times & predictive analytics. Marketers following wrong KPIs. (RBDR 10.14.2015)

Today on RBDR:

1) Further insight into how the New York Times is focusing its measurement of digital readership.

2) Fournaise Marketing Group takes on a controversial topic: how marketers are relying on the wrong KPIs for assess their effectiveness and ROI.

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Bob Lederer RBDR

70% of ’14 ads ineffective. 55% ROI from Big Data use (RBDR 1.15.2015)

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On today’s RBDR: 1) A Fournaise Marketing Group investigation of more than 2.5 million BB and B2C ads from 2014 shows 70% of them were ineffective, and Fournaise believes it can explain why. 2) BrainJuicer’s FeelMore50 global advertising review for 2014 has been released. 3) Two sources, Gartner and SapientNitro, explain how Big Data is falling far short of ROI expectations.

Bob Lederer RFL Communications, Inc.

An explanation why 70% of marketers failed in 2013; Second Screen participation (with TV) is at 42%–and rapidly expanding; WPP CEO Sir Martin Sorrell says opt-out no longer works for data collectors (RBDR–1/29/2014)

Today, sponsored by KL Communications (http://www.klcommunications.com):
1) A Fournaise Marketing Group’ study says 70% of all marketers failed to meet their business goals in 2013.
2) Second Screeners (already 42% of consumers) say it strengthens their connection with TV programs they like to watch.
3) Millward Brown is predicting that multi-screen usage will become a dominant factor in 2014.
4) WPP CEO Sir Martin Sorrell says data collectors need to do away with opt-out and that businesses need to educate consumers about the benefits of Big Data.
5) Nielsen, in line with its FTC agreement allowing the acquisition of Arbitron, contracts with comScore to tap into —-Arbitron PPM TV and radio data.

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