Bob Lederer RBDR

How to make LinkedIn more valuable. What focus groups are not for. (RBDR 8.3.2015)

Today: 1) Two esteemed academics suggest multiple ways that LinkedIn could make its data even more worthwhile for business and research purposes. 2) Focus groups have questionable value for brand choices and color, look and tagline because it is more important to think in terms of standing out on the shelf than consumer preferences.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections.

The link: ​http://www.decisionanalyst.com/publ_art/SalesForecasting.dai

Bob Lederer RFL Communications, Inc.

Nielsen installing EEG in MR labs; CMOs: become your firm’s customer advocate (RBDR–11/06/2013)

Today: 1) Nielsen told a conference last week that it has implemented EEG capabilities in several research labs, but an observer says it’s only for extremely well-heeled marketers. 2) CMOs need to become a company’s customer expert at every level, an exhaustive assignment. 3) An expert asserts that Big Data isn’t for everyone. “It makes things harder,” says Howard Baldwin, who advises not to tackle it until you are really confident about mastery of data of any size.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

CMO Index paints “rosy” marketing pix; Facebook expert lauds its success for client marketing (RBDR–11/05/2013)

Today: 1) The Forbes Media and Gyro “CMO Index” shows 39% of marketers will have a bigger budget at their disposal in the coming six months. 2) Facebook “expert” Perry Marshall staunchly defends its ability to deliver for clients that use its marketing tactics. 3) Positive numbers of Twitter, Pinterest and (2 for) Facebook.

Sponsored by Precision Opinion (http://www.precisionopinion…), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Gartner tells tech: focus on Silver Surfers; Amy Shields on MRA Code (RBDR–11/04/13)

Today: 1) Gartner Inc.’s new “maverick” research advises technology marketers to pay way more attention to “Silver Surfers,” middle and older-aged consumers. 2) MRA Director of Research Amy Shields explains aspects of the organization revised code of Market Researcher Conduct.

Sponsored by Precision Opinion (http://www.precisionopinion.com), for phone, focus and online, the most trusted name in marketing research.

Bob Lederer RFL Communications, Inc.

Social media better than focus groups? Report about Microsoft cookie plan alternative. IBM researcher can personality profile from Tweets (RBDR–10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.