Bob Lederer RBDR

Why Gallup is giving up in the election polling it created. (RBDR 10.12 .2015)

Today on RBDR:

RBDR Producer Bob Lederer reports on the decision by Gallup to discontinue its presidential primary polling — and perhaps its election polling — and offers some thoughts on what it means to business and the industry, plus unsaid reasons for the decision.

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Bob Lederer RBDR

FiveThirtyEight.com takes on PPM. Public trading of MRSS India. (RBDR 7.02.2015)

Today on RBDR: 1) Nielsen’s PPM gets probably unwanted public attention in a fivethirtyeight.com story about its possibly dampened radio ratings. 2) MRSS India is that country’s first publicly trade research agency. 3) Perhaps the most important research innovation discussed at IIDEX was a new capability that was privately shared by Marketing Evolution. (Kristin Luck tell us what she heard.)

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Bob Lederer RBDR

CBS supplements TV data. Tech wearable sensor breakthrough (RBDR 9/22/2014)

RBDR is sponsored this week by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

Please visit http://bit.do/researchnow for more information about their panels and innovative digital data collection.

Today on RBDR: 1) Scottish pollsters were uneasy tim their pre-vote efforts, and although they all got the final overall result correct the margin of error was way off. (http://fivethirtyeight.com/datalab/why-pollsters-think-they-underestimated-no-in-scotland/) (http://www.washingtonpost.com/blogs/worldviews/wp/2014/09/17/what-do-the-polls-really-say-about-scotlands-referendum-on-independence/) 2) CBS is launching additional time-shifted TV viewing data to supplement Nielsen data. 3) Two European institutions announced they have developed a method of creating wearable sensors by adding graphene to store-bought rubber bands.

Bob Lederer RFL Communications, Inc.

Nielsen enters online panel biz––will acquire Harris Interactive; Multi-platform marketing realities; Howard Moskowitz on CBS Sunday Morning; New York Times replaces Nate Silver (RBDR-11/26/2013)

Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.

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