Bob Lederer RBDR

New idea success study. SB50 ad ratings differ from YouTube views. (RBDR 02.23.2016)

Today on RBDR:

1) A study shows the difference between successfully predicting new idea success from new from idea creators and managers. Find the link to this story by clicking here.

2) Omnicom Group’s Annalect Group asked consumers to rate Super Bowl 50 ads using facial recognition technology — and received vastly different results than the most viewed on YouTube. You can find this story by clicking here.

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Bob Lederer RFL Communications, Inc.

uSamp collaboration goal: happy panelists (by helping them make money); Facebook’s quiet facial recognition technology; Fuguitt discusses her 1st ARF year with Bob Lederer (RBDR–3/24/2013)

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Today: 1) Keeping online panelists satisfied and looking for more participation is frequently centered around panelist interest in earning more money. uSamp’s “precedent-setting” collaboration with CrowdComputing Systems (CCS) will provide its 12-million online panelists the opportunity to make money– a little by answering a few CCS client-inspired questions, all the way up to potentially a lot by helping CCS customers document activity at a local store using their mobile phone.

2) Facebook’s quiet facial recognition technology, with accuracy as high as 97.25%, is being kept under wraps due to consumer concerns about the technology if used on Facebook.

3) Australia’s market research society, AMSRO, announces a trustmark seal that can be earned and flaunted by association members for exemplary privacy standards.

4) Gayle Fuguitt chairs her second ARF Annual Conference and speaks to RBDR’s Bob Lederer about her first year accomplishments