Bob Lederer RBDR

Six “transformative” changes coming to marketing (RBDR 3.4.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) The Economist Intelligence Unit, supported by the sponsorship of Marketo, releases a study about the rapidly emerging dominant role of marketers in corporations. It discusses six transformative changes that will grow marketing’s importance in business, and what those changes could mean. 2) Facebook’s new patent for identification of social media drivers and influencers gets a superior rating from stock watcher Zacks.com.

Bob Lederer RBDR

People Mag’s new survey tool. What happened to FB, Twitter during Super Bowl (RBDR 2.5.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: 1) People Magazine’s new Style section giveaway is also a data collection tool from readers about their entertainment and beauty thoughts, plus about the publication itself. 2) Research Now has a new owner and uSamp has a new company name. 3) Facebook and Twitter released their respective Super Bowl 49 activity statistics. Both can make some claim of victory.

Bob Lederer RBDR

NBC’s SB 49 social media battle. Making sense of Bilateral Ratings. (RBDR 2.2.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR:  1) NBC needed to gain as much game-time viewership, plus ratings for post-game programming, However, Second Screen viewing was another ratings and viewings front important to the network.  2) Bilaterial ratings have broken out at Uber, the transportation service, which is now allowing drivers to rate their experience with each individual passenger on top of the traditional passenger review of Uber drivers.  3) There is a new study that purports to demonstrate that anonymous credit card data can be treated in a few small ways to make those individuals identifiable.

Bob Lederer RBDR

Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.

Bob Lederer RBDR

Facebook alters internal research planning. MIT working w/Twitter (RBDR 10.6.2014)

Subscribe to our free email to get RBDR videos and expert advice delivered personally to your inbox daily!! ow.ly/CfFWE

RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Facebook announces what it says are significant internal changes to its research processes to ensure that problems like its recent emotional contagion study do not reoccur. 2) Twitter is partnering with the Massachusetts Institute of Technology on a study of social media, a collaboration that will last five years and cost $10 million. 3) UK researchers claim their new study demonstrates that brain injury can result from simultaneous exposure to mobile phone, laptop and newspapers or magazines.