Bob Lederer RBDR

Believe it: 75% use mobiles in-store. Facebook responds to EU allegations. (RBDR 4.14.2015)

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Dapresy, which helps clients automate the deployment of InfoGraphics-based dashboards that clearly communicate complex data.

To find out more about Dapresy: http://www.Dapresy.com. Better yet, check outwww.Dapresy.com/Our-Clients

Today on RBDR: 1) inReality’s inaugural “Reality of Retail” study contains many statistical insights, but one (75% of consumers use their mobile phone in-store) could transform mobile research. (Story link: http://business.itbusinessnet.com/article/75-Of-All-Shoppers-Are-Now-Using-Mobile-In-Store-With-25-Actually-Making-A-Purchase-3838388) 2) Facebook responds to EU allegations of online privacy violations against European surfers with several direct arguments.

Bob Lederer RBDR

Facebook surreptitiously breaching EU tracking rules (RBDR 4.2.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, Research Reporter, you can visit: http://ww2.focusvision.com

Today on RBDR: 1) The UK’s Daily Express tabloid reports that Facebook has not only been breaching the EU’s new rules to not track individuals who opt out, it may have been surreptitiously tracking them as well as all European web surfers. 2) An OpenMarket study shows variable mobile penetration throughout the established world.

Bob Lederer RBDR

Why online bests telephone polling. EU: get off Facebook for privacy. (RBDR 3.30.2015)

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here:ow.ly/CfFWE

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. To discover valuable information about FocusVision’s latest research addition, you can visit:

http://ww2.focusvision.com/products/researchreporter/

Today on RBDR: 1) A Signal survey says that 360º view of customers is the priority of 90% of marketers, yet only 6% of them say they have that information.  2) Canada’s top pollster of all time, Angus Reid, shares his data that compares telephone polling with online polling.  3) RBDR News Notes: The EU warns its citizens that having personal privacy from U.S. security services means getting off of Facebook. And the Heinz takeover of Kraft this June is expected by serious observers to lead of severe cuts in marketing

Bob Lederer RBDR

The “New” mobile trends. Unilever’s Sthanunathan on people vs. consumers (RBDR 3.17.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.

Today on RBDR: 1) FocusVision releases a third annual white paper that details new trends in mobile research usage.( http://ww2.focusvision.com/wp-content/uploads/2015/03/FV_Dec_MobileUpdateWhitePaper.pdf))

2) Unilever SVP CMI Stan Sthanunathan explains why Unilever marketing designs lead his research effort to focus on people and not individuals as consumers.

Bob Lederer RBDR

New Super Bowl ad evaluation method. Fuguitt: what’s coming at ARF this week. (RBDR 3.16.2015)

Why search for today’s RBDR? Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Sponsored by Research Now, recognized industry thought leaders for online sample, unique methodologies, quality deliverables and effective use of technology.

To find out more about Research Now panels and its innovative digital data collection: http://bit/do.researchnow.

Today on RBDR: 1) Ipsos and RealEyes have specific recommendations for how to compose a successful Super Bowl ad. 2) Facebook declares its belief that advertisers should judge their online advertising effectiveness based on the number of ads that are viewed on the desktop screen or mobile app. 3) ARF President Gayle Fuguitt shares highlights of this week’s Re-Think conference.